Our Industry Insights


Get Our Blogs Delivered
Straight to Your Inbox

Spreading the Word: The Power of Referrals

We’ve all heard the saying “Good news travels fast, but bad news travels faster,” and that certainly rings true in the Group Sales world. On the contrary, harnessing your referrals and positive feedback is a great way to help build brand confidence in potential clients as well as loyalty in your existing ones! The goal in Group Sales is always to build business and the best promoters of your business are the people who have experienced your venue and had a wonderful experience. Follow along in our latest blog to learn best practices for creating a great event experience and turning it into additional business.

Read More »

Marketing Strategy & Implementation  

Here’s what you need to know – It’s all about planning, programming, process and communication to ensure you end up with the most competitive and successful concept run by the utmost talented people.

Read More »

State of the Industry from Where We Sit……..

A proper Market Feasibility Study does not look just at what can be built – e.g., how big of a building can be built on a lot or how much programming can fit within an existing building – it seeks to determine what should be built. Think of the process as that of building a house, with the Market Feasibility Study being the foundation. If that foundation is not secure the soundness of the entire house is in question.

Read More »

For the Love of Labor

As both guest and employee expectations evolve, how are you adapting? With these expectations higher than ever, and labor dynamics having swung significantly in favor of labor, management is in a challenging position. To combat this, it requires that a rewarding and supportive work environment be provided, a positive and strong company culture be established, that everyone works smarter, utilizes technology, and embraces fundamentals like never before. Read more to explore this new reality and labor tactics we’ve implemented.

Read More »

Game On?!?

So, there’s a reason most entertainment centers today feature an arcade as a core piece of the concept. It is the most profitable revenue center you can have, and if done correctly can deliver a margin of up to 90%. If done incorrectly – “game over!” While it may look easy, it is not, and your success depends on the professionals you work with in all aspects of laying out, setting up and operating a game room. I

Read More »

Webinar: The A.R.T of Building a Team in Challenging Times

Times have changed and it is harder now than ever to attract, hire, train and keep Team Members. There is no time to waste when filling positions, but are you spending your time and money, wisely? Join Kim as she shares with you ways to strategically prepare and execute plans to Attain, Train and Retain your Team.

Read More »

Enhancing Sales

So, you want to increase internal sales? Training your team to focus on the Guest experience as a method for enhancing sales will result in building Guest loyalty, positive reviews and increase team member engagement. The sum of the effort will be a healthy and growing business.

Read More »

How to Use Social Media Competitor Reports

You may have heard of Sprout Social, but if you haven’t, it’s a powerful tool for planning, evaluating, and improving your social media. You can publish & schedule posts, monitor engagement and analyze your results across several platforms including Facebook, Instagram, YouTube, LinkedIn, Pinterest and Twitter, from a single dashboard. Not only does Sprout Social save you time, but more importantly, it allows you to uncover trends and actionable insights to improve your social media strategy. One set of insight report that’s we’ve come to rely heavily on are the Competitors reports. These analyze your publishing and engagement efforts against your competitors to see how you stack up.

Read More »

Webinar: The Mystery of Digital Advertising Explained

Did you know that 85% of Americans go online every single day? That’s over 275 million people! With so many people online each day, the internet has become a great place to advertise. In this webinar, our Senior Director of Marketing, Sarah, explains the what, why and how of digital advertising.

Read More »