We’ve all heard the saying “Good news travels fast, but bad news travels faster,” and that certainly rings true in the Group Sales world. On the contrary, harnessing your referrals and positive feedback is a great way to help build brand confidence in potential clients as well as loyalty in your existing ones! The goal in Group Sales is always to build business and the best promoters of your business are the people who have experienced your venue and had a wonderful experience. Follow along in our latest blog to learn best practices for creating a great event experience and turning it into additional business.

Here’s what you need to know – It’s all about planning, programming, process and communication to ensure you end up with the most competitive and successful concept run by the utmost talented people.

You may have heard of Sprout Social, but if you haven’t, it’s a powerful tool for planning, evaluating, and improving your social media. You can publish & schedule posts, monitor engagement and analyze your results across several platforms including Facebook, Instagram, YouTube, LinkedIn, Pinterest and Twitter, from a single dashboard. Not only does Sprout Social save you time, but more importantly, it allows you to uncover trends and actionable insights to improve your social media strategy. One set of insight report that’s we’ve come to rely heavily on are the Competitors reports. These analyze your publishing and engagement efforts against your competitors to see how you stack up.

Did you know that 85% of Americans go online every single day? That’s over 275 million people! With so many people online each day, the internet has become a great place to advertise. In this webinar, our Senior Director of Marketing, Sarah, explains the what, why and how of digital advertising.