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What Are Instagram Insights and How to Make Use of Them

Data is knowledge and knowledge is power! Data and analytics are helpful metrics that are useful in making inferences about your audience and gaining a better understanding of who they are and what they want. If your business is active on Instagram, you’ll want to make use and sense of the platform’s Instagram Insights in order to create an effective Instagram strategy.

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Business in the Post Pandemic World

One would have to have live in Antarctica to not see the affect and changes that COVID 19 has brought into our world. While many have suffered the loss of loved ones, few, if any of us have not been affected. The pandemic has changed how we relate to one another, how we communicate with one another and how we shop and go about our daily lives. It has affected commerce, be it working from home, virtual interactions between businesses and clients, supply chain issues, health and safety practices, and, at its worst, closing down business altogether.

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Google Ad Targeting Explained

Everyone is always talking about the power of Google Ads but it can be difficult to understand how it works when you’re not a digital advertising expert. The value of Google Advertising is directly related to the amount of information it has collected on users of its services. This information, otherwise referred to as “first-party” data, can then be used by advertisers to target the individuals it desires. To better explain this, let’s walk through the different targeting options and some examples of each.

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How (and Why) to Link Your Facebook & Instagram Business Manager Pages

What if we told you that Facebook and Instagram are heavily integrated? There are so many things you can do to save time and promote efficiency by linking your Facebook and Instagram Business Manager Pages. We’re here to show you all the capabilities you may be missing out on and help you integrate both platform business pages under one umbrella.

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Play with my Food!

Over the years I have learned a few things about merging food and entertainment. I think there are three critical factors: Be All In, Hire Experience, and Know Your Target Market

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How to Create a Social Media Contest that Will Work

We can’t think of anyone who doesn’t love to win, can you? One of our favorite ways to help our clients reach their target audience and expand exposure is to build a contest set in the digital world of social media. Social media contests are a great way to get your brand, products or services out there.

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How to Launch a Search Ad Straight from Google My Business

Every day, about 3.5 billion searches are made using Google Search. Everywhere, people are searching for information, shopping online, comparing product prices, getting directions, or just learning something new. Google Ads helps you reach this audience and transform them into valuable customers.

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How to Use Facebook Saved Audiences to Save Time

There are many steps to placing Facebook Ads. Some of these steps include naming the campaign, setting objectives, creating the ad set(s) which generally compose of budget, duration and audience and lastly, creating the visual aspect of the ad. At first glance, this may seem like a tedious long process. The truth? It can be if you don’t take the necessary steps to set a process that ensures optimal efficiency.

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9 Types of Social Media Posts & How to Use Them

Let’s face it, social media has taken over and there’s nothing we can do about it. The best we can do to make the most out of the phenomenon is take advantage of the opportunities it provides for our business. Just as there are many platforms to choose from, there are just as many (if not more) ways to post on them! Nowadays, a picture and descriptive caption doesn’t quite do it anymore. People have gotten creative and the different types of social media posts have expanded since its debut to internet society. To help you get started, we’ve compiled a list of types of social media posts you can utilize for your business’ social profiles.

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