We’ve all heard the saying “Good news travels fast, but bad news travels faster,” and that certainly rings true in the Group Sales world. On the contrary, harnessing your referrals and positive feedback is a great way to help build brand confidence in potential clients as well as loyalty in your existing ones! The goal in Group Sales is always to build business and the best promoters of your business are the people who have experienced your venue and had a wonderful experience. Follow along in our latest blog to learn best practices for creating a great event experience and turning it into additional business.

Here’s what you need to know – It’s all about planning, programming, process and communication to ensure you end up with the most competitive and successful concept run by the utmost talented people.