Did you know that 85% of Americans go online every single day? That’s over 275 million people! With so many people online each day, the internet has become a great place to advertise. In this webinar, our Senior Director of Marketing, Sarah, explains the what, why and how of digital advertising.
Our Industry Insights
You may have heard of Sprout Social, but if you haven’t, it’s a powerful tool for planning, evaluating, and improving your social media. You can publish & schedule posts, monitor engagement and analyze your results across several platforms including Facebook, Instagram, YouTube, LinkedIn, Pinterest and Twitter, from a single dashboard. Not only does Sprout Social save you time, but more importantly, it allows you to uncover trends and actionable insights to improve your social media strategy. One set of insight report that’s we’ve come to rely heavily on are the Competitors reports. These analyze your publishing and engagement efforts against your competitors to see how you stack up.
Email automation is a great way to send timely and relevant messages to your customers. In general, email automation consists of a series of pre-programmed emails that require a set of conditions that must be meant by the customer in order to trigger the email. Think of it as an easy way to automatically send the right message at the right time to the right person every time without having to send every individual email yourself. Have we piqued your interest? Keep reading to learn more about the benefits of utilizing email automation and how to incorporate into your business model!
Data is knowledge and knowledge is power! Data and analytics are helpful metrics that are useful in making inferences about your audience and gaining a better understanding of who they are and what they want. If your business is active on Instagram, you’ll want to make use and sense of the platform’s Instagram Insights in order to create an effective Instagram strategy.
Everyone is always talking about the power of Google Ads but it can be difficult to understand how it works when you’re not a digital advertising expert. The value of Google Advertising is directly related to the amount of information it has collected on users of its services. This information, otherwise referred to as “first-party” data, can then be used by advertisers to target the individuals it desires. To better explain this, let’s walk through the different targeting options and some examples of each.
What if we told you that Facebook and Instagram are heavily integrated? There are so many things you can do to save time and promote efficiency by linking your Facebook and Instagram Business Manager Pages. We’re here to show you all the capabilities you may be missing out on and help you integrate both platform business pages under one umbrella.
We can’t think of anyone who doesn’t love to win, can you? One of our favorite ways to help our clients reach their target audience and expand exposure is to build a contest set in the digital world of social media. Social media contests are a great way to get your brand, products or services out there.
Every day, about 3.5 billion searches are made using Google Search. Everywhere, people are searching for information, shopping online, comparing product prices, getting directions, or just learning something new. Google Ads helps you reach this audience and transform them into valuable customers.
There are many steps to placing Facebook Ads. Some of these steps include naming the campaign, setting objectives, creating the ad set(s) which generally compose of budget, duration and audience and lastly, creating the visual aspect of the ad. At first glance, this may seem like a tedious long process. The truth? It can be if you don’t take the necessary steps to set a process that ensures optimal efficiency.
Let’s face it, social media has taken over and there’s nothing we can do about it. The best we can do to make the most out of the phenomenon is take advantage of the opportunities it provides for our business. Just as there are many platforms to choose from, there are just as many (if not more) ways to post on them! Nowadays, a picture and descriptive caption doesn’t quite do it anymore. People have gotten creative and the different types of social media posts have expanded since its debut to internet society. To help you get started, we’ve compiled a list of types of social media posts you can utilize for your business’ social profiles.