Our Industry Insights

Category: Marketing

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Spreading the Word: The Power of Referrals

We’ve all heard the saying “Good news travels fast, but bad news travels faster,” and that certainly rings true in the Group Sales world. On the contrary, harnessing your referrals and positive feedback is a great way to help build brand confidence in potential clients as well as loyalty in your existing ones! The goal in Group Sales is always to build business and the best promoters of your business are the people who have experienced your venue and had a wonderful experience. Follow along in our latest blog to learn best practices for creating a great event experience and turning it into additional business.

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Marketing Strategy & Implementation  

Here’s what you need to know – It’s all about planning, programming, process and communication to ensure you end up with the most competitive and successful concept run by the utmost talented people.

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How to Use Social Media Competitor Reports

You may have heard of Sprout Social, but if you haven’t, it’s a powerful tool for planning, evaluating, and improving your social media. You can publish & schedule posts, monitor engagement and analyze your results across several platforms including Facebook, Instagram, YouTube, LinkedIn, Pinterest and Twitter, from a single dashboard. Not only does Sprout Social save you time, but more importantly, it allows you to uncover trends and actionable insights to improve your social media strategy. One set of insight report that’s we’ve come to rely heavily on are the Competitors reports. These analyze your publishing and engagement efforts against your competitors to see how you stack up.

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Webinar: The Mystery of Digital Advertising Explained

Did you know that 85% of Americans go online every single day? That’s over 275 million people! With so many people online each day, the internet has become a great place to advertise. In this webinar, our Senior Director of Marketing, Sarah, explains the what, why and how of digital advertising.

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What Is Email Automation and How to Use It

Email automation is a great way to send timely and relevant messages to your customers. In general, email automation consists of a series of pre-programmed emails that require a set of conditions that must be meant by the customer in order to trigger the email. Think of it as an easy way to automatically send the right message at the right time to the right person every time without having to send every individual email yourself. Have we piqued your interest? Keep reading to learn more about the benefits of utilizing email automation and how to incorporate into your business model!

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What Are Instagram Insights and How to Make Use of Them

Data is knowledge and knowledge is power! Data and analytics are helpful metrics that are useful in making inferences about your audience and gaining a better understanding of who they are and what they want. If your business is active on Instagram, you’ll want to make use and sense of the platform’s Instagram Insights in order to create an effective Instagram strategy.

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Google Ad Targeting Explained

Everyone is always talking about the power of Google Ads but it can be difficult to understand how it works when you’re not a digital advertising expert. The value of Google Advertising is directly related to the amount of information it has collected on users of its services. This information, otherwise referred to as “first-party” data, can then be used by advertisers to target the individuals it desires. To better explain this, let’s walk through the different targeting options and some examples of each.

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How (and Why) to Link Your Facebook & Instagram Business Manager Pages

What if we told you that Facebook and Instagram are heavily integrated? There are so many things you can do to save time and promote efficiency by linking your Facebook and Instagram Business Manager Pages. We’re here to show you all the capabilities you may be missing out on and help you integrate both platform business pages under one umbrella.

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How to Create a Social Media Contest that Will Work

We can’t think of anyone who doesn’t love to win, can you? One of our favorite ways to help our clients reach their target audience and expand exposure is to build a contest set in the digital world of social media. Social media contests are a great way to get your brand, products or services out there.

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How to Launch a Search Ad Straight from Google My Business

Every day, about 3.5 billion searches are made using Google Search. Everywhere, people are searching for information, shopping online, comparing product prices, getting directions, or just learning something new. Google Ads helps you reach this audience and transform them into valuable customers.

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