We’ve all utilized an FAQ page before, but did you know that having one can help a website’s search engine ranking? In addition to helping you build trust with potential customers and reduce customer service inquiries; FAQ pages can play an important role in your SEO ranking for a few very simple reasons.

You’ve likely heard of Google Analytics (GA), but you might be asking yourself what exactly is does and how you can use it to grow business. First & foremost, GA is a FREE dashboard that allows you to analyze your website data to better learn about your customers. Here, we’ll be exploring how you get started with GA and what data to pay attention to.

The meta description is a short snippet imbedded into your website that summarizes a page’s content. This helps search engines direct users to your website if the searched-for-phrase is within the description.

Now a days isn’t like the good old days, there are many more options available to us! Whether in our personal lives (What to watch? Where to eat?) or at work (What email provider to use? What video conferencing software to try?), we’re overwhelmed by choice. So, you may be asking yourself, what’s the best place to show my commercial? Should I stick to Television or try this new online advertising? Even if you’re familiar with CPC or Search ads, video advertising alone seems to have too many options to digest. In this blog, we’ll look at the TV vs. Digital options and explain the pros and cons of each.

Misinformation on the web is a nightmare, especially when it concerns your business. The best way to avoid seeing wrong information when Googling your business is to claim it on “Google My Business.” When your business is claimed and visible on Google, it makes it easier for customers to reference your business and for potential customers to find it.

Building your email list is the first building block in developing a comprehensive email marketing program. How you collect contacts depends on your type of business, but some best practices apply to all. The goal is to build the most comprehensive list possible to maximize its potential to reach customers with your marketing & promotional materials.

Follow along as we chart Facebook’s historic evolution in becoming the tech giant we know today. Follow along as we: Illustrate the growth of its advertising revenues alongside the roll out of products and software updates that appeal to businesses. Gain insight into how Facebook has become the leader in social media advertising and how they connect businesses with their 350 Million US users (including Instagram).

For the large majority of people who are unfamiliar with the thousands of digital and web terms, it likely seems overwhelming to understand and remember each one. Spoiler alert: not all terms are created equal. Sure, each and every term is critical for developers and coders, but business owners need to understand just a handful.

There are many things brands and influencers should consider in creating their picture perfect (but professional) social media profiles. One of the key priorities is the Instagram bio, the top snippet of your profile that tells your audience exactly who you are in under 500 characters. The best of the best bios will showcase your brand’s personality while promoting your business offerings and ultimately convince others to follow you. Our tip? Treat your Instagram bio as if it were an outfit to impress on the first date or an important interview for your dream job.