A proper Market Feasibility Study does not look just at what can be built – e.g., how big of a building can be built on a lot or how much programming can fit within an existing building – it seeks to determine what should be built. Think of the process as that of building a house, with the Market Feasibility Study being the foundation. If that foundation is not secure the soundness of the entire house is in question.
A proper Market Feasibility Study does not look just at what can be built – e.g., how big of a building can be built on a lot or how much programming can fit within an existing building – it seeks to determine what should be built. Think of the process as that of building a house, with the Market Feasibility Study being the foundation. If that foundation is not secure the soundness of the entire house is in question.
Here’s what you need to know – It’s all about planning, programming, process and communication to ensure you end up with the most competitive and successful concept run by the utmost talented people.