TMG was built around two simple, yet focused, ideas:
1. To create, deliver and manage compelling, customized restaurant and entertainment concepts tailored to the specific needs of the marketplace
2. To maximize the profitability for shareholders of retail concerns focusing on product enhancement, sales, management and operating efficiencies.
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Trifecta Management Group® (TMG) provides innovative concepts, comprehensive management services and value added solutions/systems to the entertainment, restaurant, retail and other industries. The founders and managing partners of TMG, Ron Lam, Bruce Nussbaum and Michael Auger, comprised the executive management team and the strategic, operational and development nucleus at GameWorks, the acclaimed restaurant and interactive entertainment concept founded by Steven Spielberg, Universal Studios and Sega.
The management team has broad and deep experience operating numerous businesses, domestically and internationally, with expertise in all aspects of strategic planning, concept development, project management, training and ongoing operations for all types of restaurant and entertainment destinations.
Known for creating some of the industry’s most dynamic concepts and brands, this team is also recognized for delivering superior operational performance and execution, and for structuring “win-win” deals with developers and other partners. TMG works closely with partners to develop unique concepts in formats from 1,000 to 100,000 square feet, providing a compelling anchor to multi-faceted projects or free-standing destinations.
TMG has quickly become recognized for its custom concepts, including plank®, Axis Alley®, The Corner Alley®, KDB® (Kitchen, Den, Bar), Zocalo Mexican Grill and Tequileria™, Pizzeria Villagio™, Mic & Moe’s™, Mestizo™ (by Aarón Sánchez) and Uptown Alley®. TMG resurrected and reinvented Flannery’s Pub™, a neighborhood Irish pub and restaurant that is now a cherished downtown Cleveland landmark. It also owns Cowboy Food and Drink™ in Bainbridge, Ohio and manages venues across the nation.
Executive Vice President, Marketing and Group Sales
Bridget Smith is the Executive Vice President, Marketing & Sales for Trifecta Management Group, overseeing the advertising, marketing and sales efforts for the company’s entertainment venues. Smith also oversees the new launched Trifecta Marketing Services (TMS), which provides full marketing services and products for local businesses, specifically in charge of business development, including expanding services to a broad range of industries and day-to-day management of TMS.
Supervising a team of professionals throughout the US, Smith is integral in the development of advertising, marketing, promotional and sales programs for the company’s group and individual client sales efforts. Her expertise is in multi-faceted media distribution strategies, including negotiating and placing compelling messages in both traditional and digital advertising channels. Additionally, Smith also has start-up and transactional experiences, having started a Southern California business brokerage agency.
Prior to working with Trifecta Management Group, Smith was the Chief Operating Officer for Fresh Produce Sportswear, an independently owned and operated retail operation of three women’s clothing stores in Southern California.
Additionally, Smith was Vice President of Sales and Marketing, at GameWorks playing a key role in the sales and marketing efforts of the company. She managed a team of fourteen Sales and Marketing professionals around the country. Smith also acted as the official liaison for the company’s successful Ford Racing partnership, which included vehicle giveaways throughout the US.
Before working in the LBE industry, Smith managed client accounts in commercial advertising for the automotive industry. Smith drove revenue opportunities in her role as an account director from the development of initial concepts through production. Smith also acted as Vice President of Sales and Marketing for Romer Inc., where she managed a national sales force, negotiated contracts with Fortune 500 companies, implemented key strategic partnerships, and developed broad ongoing marketing campaigns.
Smith received her B.A. from the University of San Diego, and an M.S. from National University.
As a founding member of Trifecta Management Group, Ron Lam’s primary responsibilities include strategy, concept development, brand management, marketing / group sales and general management.
Ron is a seasoned entertainment executive with significant boardroom and CEO experience, with a broad range of expertise in strategy, branding, marketing, finance, deal structuring, business management and investor relations. Before co-founding Trifecta Management Group, he led the strategic direction of GameWorks, as CEO/President.
With over 30 years of industry experience, Ron has been credited with developing innovative retail entertainment concepts, successful restaurant and bar brands and marketing/entertainment programs – all with an eye towards creating exciting, captivating entertainment and dining destinations that appeal to a broad and diverse audience.
Lam joined GameWorks as its COO and CFO in 1999, and was promoted to CEO/President in 2001. Lam spearheaded the company’s turnaround/growth plan, which resulted in a financially healthy entity (with a fixed cost reduction of over 30%) and ultimately in the proactive sale of the company in a competitive auction.
During his tenure, the company expanded globally with four new domestic openings and three international franchise agreements. In addition, Lam created numerous marketing/sales and entertainment programs which increased same store sales each year as CEO.
Prior to that, Ron served as Senior Vice President and CFO of Universal Studios Hollywood and CityWalk, a critically acclaimed “one of a kind” retail/entertainment destination, and was part of the executive team responsible for the opening of the Waterworld, Jurassic Park the Ride andTerminator 2-3D attractions, as well as the expansion of CityWalk.
As a senior executive of MCA Inc. (Universal Studios) from 1989 to 1995, Lam headed up the Corporate Planning function where he was responsible for business planning activities company-wide for the $6 billion entertainment conglomerate, and was involved in numerous business development efforts in film, television, music, recreation, publishing and retail. His participation in over 150 strategy and business development meetings with Hollywood’s legendary duo of Lew Wasserman and Sid Sheinberg provided a foundation for his business acumen and consumer-focused approach.
Lam also worked for Price Waterhouse Management Consulting as a senior consultant, working on projects in strategic planning, reengineering, reorganizations, distribution planning and other executive management services.
Lam recently served on the Advisory Board for the 2020 USA Track & Field Olympic Trials. He also served on the Board of Directors of CentroMart, Inc. from 1999 to 2013.
Ron holds a Business Administration degree from California State University, Sacramento, and an MBA with honors from the University of Southern California. He is married with two children.
Director of Sales
As the Director of Sales for Trifecta Management Group, Bennie Thomas has a dual role where he provides national training/support to multiple entertainment concepts under the Trifecta brand in addition to working with small to medium size companies to grow their marketing/advertising efforts. Previously, Thomas was the Director of Sales and Marketing for plank a 50,000 square foot entertainment venue in the heart of Oakland, CA’s Jack London Square. Over his tenure at plank, he worked with an extensive network of many top leaders in tech, finance, sports, advertising, motion pictures, automotive and many Fortune 500 companies to make plank the first flagship store with 2+ million in annual sales.
Thomas began his career with GameWorks originally inspired by the genius of Steven Speilberg, Dreamworks and Universal in 1997. He quickly worked his way up the ranks and in 2001, with the major acquisition of SEGA Entertainment and GameWorks, Thomas was promoted to Sales Manager at GameWorks Long Beach, the flagship location producing over 7 million dollars in annualized sales. Thomas adapted quickly and helped Long Beach reach new heights by exceeding corporate sales goals and become a training store.
In 2007, Thomas was promoted to Director of Sales and corporate trainer. He initiated and launched the first “E-Card Program”, accredited for selling bulk game cards to clients on a national level. Thomas has 15 years in executive level sales and marketing experience in the entertainment and hospitality industry with a proven track record of increasing revenues and surpassing sales projections. Thomas has earned several hospitality, HR and event accreditations and awards. Thomas has two Associate Degrees in Business Administration and Liberal Arts and Sciences from Chaffey College in 2001.
Bruce Nussbaum is a founding member of Trifecta Management Group. He brings a unique combination of a Harvard Law-trained lawyer with extensive transactional experience and a seasoned retail entertainment executive with deep operations expertise. His transactional experience includes dealmaking, mergers and acquisitions, leasing, financing, joint ventures, licensing and international. His operations expertise encompasses real estate, landlord/tenant relationships, legal, human resources, employment, benefits, contracts, risk management and intellectual property.
With this diverse skill set Nussbaum divides his time between identifying and structuring Trifecta’s new business endeavors with developers, entrepreneurs and others and supporting the day-to-day functioning of the company’s location-based operations and consulting projects. In doing so he has negotiated hundreds of engagement letters, leases, management and other contracts. Bruce is actively engaged in the real estate and retail entertainment industries via frequent speaking engagements and attendance at national and regional conferences and trade shows.
Prior to Trifecta, Bruce served as Executive Vice President of Corporate Development and General Counsel of GameWorks. As head of corporate development, Bruce led the company’s efforts in establishing and negotiating significant strategic transactions, such as domestic expansion, international ventures, sponsorship arrangements and strategic partnerships. As General Counsel, he handled all of the operations matters he handles for Trifecta as well as bankruptcy and investor relations. Nussbaum devised and implemented the creative structuring of joint ventures and management arrangements that enabled GameWorks to expand even during capital-constrained periods. In addition, he was chief architect of the company’s strategy that resulted in the significantly improved lease economics that in turn enabled the sale of the company in a competitive auction.
Nussbaum began his career practicing law with Paul, Weiss, Rifkind, Wharton and Garrison, out of its New York headquarters as well as its Tokyo, Japan office (where he served as principal outside counsel for Sega Enterprises). His practice was concentrated in the areas of corporate and securities law, including M&A, public and private equity and debt offerings, joint ventures and international transactions. He also counseled the owners of a professional sports franchise.
Bruce was born in New York, and graduated magna cum laude from the University of Pennsylvania, with a B.S. Economics degree in business management from the Wharton School of Finance and Commerce and a B.A. degree in natural science from the College of Arts and Sciences. He obtained his J.D., graduating cum laude, from The Harvard Law School. Bruce is married with three children, residing in Studio City, California.
As a founding member of Trifecta Management Group, Michael Auger’s primary responsibilities include personnel management, operations, product development, training and technical and project management.
Michael, a seasoned restaurant and entertainment industry professional, brings tremendous hands-on operational experience and conceptual development knowledge to Trifecta Management Group. In his stint as GameWorks Executive VP of Operations, he spearheaded the development of the JAX Grill, Arena Sports Bar and Hopscotch Lounge concepts, as well as a companywide overhaul of the restaurant, bar and gaming programs and concepts.
In his 8-year career with GameWorks, Mike led the operations group as it opened and operated 16 GameWorks flagship units, 7 GameWorks Studio units and 4 international licensed units, with complete operating responsibility and oversight for a total of more than 250 management personnel and 3,000 employees. During this tenure, he was responsible for managing all aspects of the field P&L, the creation of all operating systems, crewmember and management training programs (including innovative ‘Gen X/Y’ DVD training materials), international franchise operations, game/technical operations and food and beverage program development for all domestic and international locations.
Before joining GameWorks, Auger gained valuable experience from eight years of operations management with the Paragon and Famous Restaurant Groups, operators of multi-themed restaurants in the United States. During his time with Paragon Restaurants, he was part of an executive team responsible for the acquisition and reorganization of a 60-unit restaurant chain, Garcia’s of Scottsdale. This reorganization included the development and national expansion of a new restaurant concept – Quila’s Fresh Mexican Cantina.
Auger credits his ability to lead people effectively to his solid cultural training received when working at Paragon, one of the first national restaurant chains to implement an employee ’empowerment’ program and an innovator in personnel development.
Mike holds a Bachelor’s of Science degree in Business Management from California Lutheran University. He is married with four children, residing in Carlsbad, California.
Senior Manager, Marketing
As Senior Manager of Marketing for Trifecta Management Group (TMG) and Trifecta Marketing Services (TMS), Sarah designs and supports marketing & advertising efforts with an expertise in digital media. Vigil partners with clients to develop, manage and execute customized promotions and advertising plans in a broad spectrum of industries, with a goal of driving brand awareness and positive same store sales—a feat already accomplished several times in her young career. Specifically, for the recently launched TMS, Sarah is responsible for branding, marketing and client relations.
As a member of the corporate group since 2015, Sarah has spearheaded numerous grand openings, re-brandings and projects of varying size and scope. Sarah has been integral in the creation and implementation of new consumer promotions using various tactical approaches such as competitor/industry research, creative thinking, post-mortem reviews and strategic marketing planning. Sarah leads the digital and social marketing efforts to monitor the latest in trends, employing new programs/products and creating compelling content, in the ever-changing digital landscape. Her keen ability to manage various ongoing projects and coordinate high level events has made her a vital member of the team. Sarah began her career with hands-on experience at plank, the acclaimed entertainment / dining venue in the Bay Area.
Sarah graduated from University of California, Santa Cruz in 2014 with a Bachelor’s degree in Business Management. This educational experience allows her to look at marketing and advertising through the lens of a business owner while maintaining creativity – a rare perspective for a marketer. Over the years, Sarah has developed strong marketing instincts and business acumen that allow her to provide insightful perspective to each business.
As a founding member of Trifecta Management Group, Jill Mather’s primary responsibilities include the management of a generational-specific training system, management development, product development rollout, design and implementation of training manuals and developmental workshops and programs, recruitment of both management and team members and general support of all venue operations.
Enhanced by an extensive background in restaurant operations, Jill is widely considered the industry’s preeminent expert in training and learning, and brings innovative and creative programs and techniques to Trifecta Management Group and its clients. She was previously the GameWorks Vice President of Training and Development where she created the team member and management training and career development programs.
At the renowned Spielberg venture, Jill led the training department in creating and implementing the new venue opening and team member training which was implemented in the successful opening of every flagship, both domestic and international, and the smaller Studio concept. Jill developed an innovative generationally-sensitive DVD based training program that streamlined the learning and made it more effective for team members. Jill also developed various career development programs to promote succession planning and internal management promotions.
Jill gained valuable experience as Director of Training with Famous Restaurant Group, operators of multi-themed restaurants in the United States. She also created a more innovative and effective management training program for Tony Roma’s as Director of Management Training. Her effective communication and presentation skills were honed by serving as Executive Trainer for Decker Communications, renowned for video feedback training in communications for executives. Her restaurant operational background was obtained through various restaurant positions: Manager for Farrells Ice Cream Parlor Restaurants; General Manager at various Lawry’s Restaurant concepts; Training Manager for Ed Debevic’s, a Lettuce Entertain You restaurant concept; General Manager at Victoria Station Restaurants; and Director of Operations with a Tony Roma’s franchise group.
She credits her ability to be creative and innovative with learning and development to her passion and dedication for helping people be better at what they do, both professionally and personally. She has a fascination and in-depth understanding of the generational differences in today’s workforce which guides her learning programs.
Jill graduated from California State University at Northridge with dual majors in Psychology and English, and holds numerous certifications directly related to the restaurant training field. She resides in Chatsworth, California.
Chief Operating Officer
Pat Hart is the Chief Operating Officer with Trifecta Management Group overseeing all aspects of day-to-day operations. He is also involved in project management, concept development, design and development, revenue growth, food and beverage, research, technology, training, human resources and finance and accounting. He has also led the opening of over 60 restaurants and location-based entertainment centers domestically and 6 locations internationally.
Hart has an extensive business background that includes strategic planning, idea generation, brand expansion, international business, new experience development, operations and investor relations.
Prior to Trifecta, Pat was the Executive Vice President of Operations for GameWorks, responsible for all operational aspects of the business including concept development, food and beverage, training and development, technical operations, group sales and game and attractions. Hart’s intuitive knowledge of the business was instrumental in the evolutionary development of GameWorks and Sega Entertainment from its prototype to a world-class entertainment destination. Pat was also the key U.S. senior management liaison with the Japanese ownership and executives with Sega Sammy based in Tokyo.
During his 15 years with GameWorks and Sega he was instrumental in developing the new restaurant and bar concepts for Jax Grill, Arena Sports Bar and Grill and World Sports Grille and was responsible for converting chosen locations into the new concepts, ensuring continuity in the menu, food, drinks and aesthetics and design of each property.
As the company continued to extend the franchise into other countries, he spearheaded research and development for ambitious international growth and worked closely with international franchisees to develop entertainment experiences and food and drink menus, tailored to regional flavor profiles and lead all international openings.
Hart spent the early part of his career in executive and multi-unit capacities in the restaurant industry with companies such as Marie Callender’s and Famous Restaurants.
Senior Vice President, Consulting
Beginning his work history as a bus boy and last serving as a Senior Vice President of International Operations for a multi-national food service and entertainment company—GameWorks, Mike Long has worked in virtually every position the restaurant business has to offer and brings significant management and operational expertise to TMG.
Starting at GameWorks inception in 1996 as Director of Operations, Mike designed, developed, and implemented operational systems including, but not limited to: management job titles and responsibilities; crewmember job titles and responsibilities; operational procedures; operational systems; menus; service style and procedures; training and development programs; quality control and inspection systems; cost control systems; reward and recognition programs; budgeting and financial planning; compensation programs; and administrative systems.
Beginning in March of 1997, Mike directed and managed the rollout of 12 GameWorks flagship locations, with aggregate annual sales of $75 million and was promoted to VP of Operations. In 1999, Mike turned his fulltime attention to develop international franchising as Senior Vice President of International Operations.
Prior to GameWorks, Mike spent his entire career advancing in the restaurant business, gaining valuable management experience in new-unit openings, concept development and implementation, repositioning of concepts, workout groups, and a merger and acquisition. Over his career, Mike has been intimately involved with many different concepts: The Old Spaghetti Factory, The Boat House; Monterey Whaling Company; Rusty Pelican; Hungry Hunter; Mountain Jacks; Carlos Murphy’s; Quila’s; Garcia’s; and Casa Lupita.
In 2002, Mike relocated to Denver in order to be near his family and to participate in the creation of 33 and a third Inc., which owns and operates two critically acclaimed upscale casual restaurants in Colorado. Most recently, Mike published his first novel, a wilderness thriller entitled Saint Lucy of the Cowboys.
Vice President, Regional Operations
Pat Shroll is the Vice President, Regional Operations, for Trifecta Management Group. contributing to the development and operations of current venues and team members in a variety of concepts including retail and family entertainment centers as well as single-concept restaurants.
Pat joined TMG in 2015 as the GM of plank and with his team, helped position it as the top eatertainment venues in the Bay Area, with significant growth in revenues. Pat has since gone on to assist with new venue openings nationwide, contribute to the ongoing development of team members across TMG venues and offer direct operational involvement for various projects for TMG overall.
In 2007, Pat re-joined GameWorks and was quickly promoted to Director of Operations. He was responsible for sales growth and financial development of seven locations across the nation. Pat’s specialty includes increasing the financial posture of operations, developing cost controls and analyzing cost-effectiveness of programs. His expertise also includes video game purchasing, game room layout and food and beverage execution.
Pat was a Director of Operations for five locations of a popular steak house in the California and Washington markets from 2000 to 2007.
Pat initially joined GameWorks in In January of 1997 as the AGM of Las Vegas and subsequently the General Manager of Tempe and then promoted to Director of Operations in the Florida market.
Prior to joining GameWorks, Pat spent the early part of his career as a Manager and General Manager in the restaurant industry at Famous Restaurants.
Pat is married with four children and lives in Northern California.
Vice President, Regional Operations
Adam Kleinhenz is the Vice President of Regional Operations for Trifecta Management Group providing regional oversight of operations for current venues as well as all of the opening aspects for multi-concept restaurant and retail entertainment venues.
Adam joined TMG in August of 2006 to assist with the opening of The Corner Alley, and has become a vital member of the team since then. Adam has over 20 years of experience in the hospitality industry, holding positions as General Manager for Rock Bottom Brewery (Seattle, WA) and J. Alexander’s (multiple locations) as well as various management positions nationwide with GameWorks. During his tenure with Trifecta, Adam has overseen operations at The Corner Alley (Cleveland, OH), Aloma Bowling Centers (Orlando, FL) and Zocalo Mexican Grill & Tequileria (Cleveland, OH), and consulted on Jewel City Bowl (Glendale, CA) and Stars & Strikes (Wyoming, MN) as well as the Latitude Global locations.
Adam graduated from Mercyhurst College with a degree in Hotel and Restaurant Management. He is currently married and with two children.
Regional Technical Manager
Bill Danclovic is a Regional Technical Manager for Trifecta Management Group. He specializes in field support ensuring technological developments align with the goals of new venue openings. Bill joined the Trifecta team in 2012 as Technical Manager at the Uptown Alley location in Surprise, AZ.
Originally from Albuquerque, NM, he graduated from DeVry Institute of Technology with an Electronic Technician Certificate. He worked for Sparton Technology in the tester maintenance division. It was in this role that he was honored for his troubleshooting and design skills working under the stringent requirements of the Sandia National Labs, Department of Defense, Department of Energy and Strategic Air Command.
Bill then got involved in the arcade field working with American Laser Games. He started out as a temporary worker assembling games and rose to head of customer service. After American Laser Games Bill started in the FEC world working for BlockParty, Sega City and then GameWorks as a Technical Manager for the next 14 years specializing in new venue openings and field support.
Bradley Rishmany is the Corporate Executive Chef with Trifecta Management Group. His primary responsibilities include development, implementation and execution of all food & beverage operations, purchasing programs and guest relations.
Prior to joining TMG, by age 18, Bradley was already a managing partner of a small cafe. He soon realized that he would need formal training and spent the next five years at the Ritz-Carlton Hotel Group where he trained with some of the finest Chefs in the world. In 1995, Rishmany was selected and had the pleasure of cooking for President Clinton.
Over the next 15 years, Rishmany has been fortunate enough to operate some of the most successful restaurants in and around Kansas City, St. Louis, Memphis and Los Angeles. Rishmany opened and operated his own consulting business specializing in operations, restaurant design, vendor negotiations, food and beverage development.
Since joining TMG, Rishmany has been featured in Kansas City Biz Journal, 913 Magazine, Spaces K.C., InkKc and has cooked his way onto television promoting TMG venues. He has cooked at The White House in July 2012, Telluride Food and Wine Festival, The Super Bowl, James Beard Awards, featured guest chef at James Beard House and has personally worked with renowned Latino Chef Aarón Sánchez.
Bradley holds a nationally accredited Culinary Arts degree from Johnson County Community College Culinary Arts and a Business Administration degree from the University of Kansas.
Linda Tracy is a Marketing Associate for Trifecta Management Group. Joining the team in 2018, she assists with ongoing projects including the coordination of promotional content, social media, grand opening events, research/analysis and more. Linda’s positive attitude and drive make her a great asset to the team.
Linda began her career at O’Cleary’s Irish Pub as a server in 2016, where she was quickly identified as a leader and promoted to Marketing & Sales Coordinator. In this role, she headed sales outreach, working closely with the local market to meet budgeted goals. Over the years, Linda’s hands-on approach allowed her to gain knowledge and understanding of the business as a whole. This ultimately lead Trifecta to promote her to her current position.
Kathy Phan is a Sales and Marketing Coordinator with Trifecta Management Group where she supports marketing and advertising efforts. Phan works with local management teams to coordinate the execution of advertising plans including innovative graphic design, digital ad placement, website & social media upkeep and more.
As a member of the TMG corporate team for over a year, Kathy’s research, trend monitoring and analytics tracking have aided in the formation of various promotions and introduction of new marketing products. As a recent college grad, Kathy’s youthful perspective provides TMG with another angle to evaluate and adapt outreach strategies.
Prior to joining TMG, Phan assisted in sales and marketing for an online & brick and mortar children’s clothing boutique where she was involved in social media and operations. She received her B.A. in Journalism and Public Relations at California State University, Long Beach.
Regional Technical Manager
Trey Jenkins is a Regional Technical Manager for Trifecta Management Group. He is also Technical Manager at its plank location, where he leads and manages all aspects of their interactive gaming experience, including state-of-the-art bowling and bocce ball, and sports, action and prize games from industry leading gaming companies like Brunswick, Sega, Namco and Ice.
Jenkins began his career in 2003 at the well-known Chuck E. Cheese’s, where he served as district technical manager, responsible for the electrical and mechanical aspects of the restaurant’s game room, including the latest video and skill games. In 2007, Jenkins took on the role of Technical Manager for the family-friendly food and gaming destination GameWorks, overseeing the vast entertainment area complete with bowling lanes, video games and rides. Before joining the team at plank, Jenkins held the position of Technical Manager for Kitchen Den Bar (KDB) in Long Beach, CA.
Director, Special Projects
Jimmy Hayward is a Project Manager for Trifecta Management Group, overseeing certain opening aspects for the multi-concept restaurant and retail entertainment development and management firm. His responsibilities often include training the kitchen staff on the execution of the food standards and managing staff on the day to day operations.
Jimmy started in the business as a 15 year old dishwasher. Before he left that first concept 10 years later, he was the General Manager. He moved onto Applebee’s and became General Manager after his first year. He also became the training coordinator in the Columbus, OH market, training all kitchen Managers, General Managers and key employees for all new promotional menu roll outs. He then moved on to GameWorks and became involved in all aspects of the venue up to and including the entertainment side of the business. He also helped open numerous GameWorks locations domestically and internationally in the kitchen. Jimmy has been with TMG since the beginning. He has opened/operated several of the different concepts in the Trifecta Management Group family.