As a founding/managing partner of Trifecta Management Group, Ron Lam’s primary responsibilities include strategy, concept development, brand management, marketing / group sales and company management.
Ron is a seasoned entertainment executive with significant boardroom and CEO experience, with a broad range of expertise in strategy, branding, marketing, finance, deal structuring, business management and investor relations. Before co-founding Trifecta Management Group, he led the strategic direction of GameWorks, as CEO/President of the Steven Spielberg created concept.
At MCA/Universal Studios, his participation in over 150 strategy and business development meetings with Hollywood’s legendary duo of Lew Wasserman and Sid Sheinberg provided a foundation for his business acumen and consumer-focused approach.
With over 20 years of retail entertainment industry experience, Ron is credited with developing innovative entertainment brands/concepts and marketing programs – all with an eye towards creating exciting, captivating social entertainment and dining destinations. His brand creations include plank, The Corner Alley, Mestizo, Uptown Alley, DKB, Axis alley, Dip Shack, 4th Street Bar & Grill, CBQ.
In the early 2000s, Ron was a pioneer in the industry, providing multiple experiential brands “under one roof,” and incorporating the boutique bowling and immersive sports bar & grill concepts within the large box entertainment experience.
Ron initially joined GameWorks as its COO and CFO in 1999 and was promoted to CEO/President in 2001. He spearheaded the company’s turnaround/growth plan, which resulted in a financially healthy entity and ultimately in the proactive sale of the company in a competitive auction.
During his GameWorks tenure, the company expanded globally with multiple new domestic openings, with revamped formats, and international franchise agreements. In addition, Ron created numerous marketing/sales and entertainment programs which increased same store sales each year as CEO.
Prior to that, Ron served as Senior Vice President and CFO of Universal Studios Hollywood and CityWalk, a critically acclaimed “one of a kind” retail/entertainment destination and was part of the executive team responsible for the opening of the Waterworld, Jurassic Park the Ride and Terminator 2-3D attractions, as well as the expansion of CityWalk.
As a senior executive of MCA Inc. (Universal Studios) in the early/mid 1990s, he headed up the Corporate Planning function where he was responsible for business planning activities company-wide for the $6 billion entertainment conglomerate and was involved in numerous business development efforts in film, television, music, recreation, publishing and retail; significant properties included Jurassic Park, Schindler’s List, Geffen Records, Law & Order, Universal’s Island of Adventure, etc.
Ron also worked for Price Waterhouse Management Consulting as a senior consultant, working on projects in strategic planning, reengineering, reorganizations, distribution planning and other executive management services.
Ron served on the Advisory Boards for the 2020 USA Track & Field Olympic Trials and the 2022 Drum Corps International Capital Classic show. He also served on the Board of Directors of CentroMart, Inc. from 1999 to 2013.
Ron holds a Business Administration degree from California State University, Sacramento, and an MBA with honors from the University of Southern California. He is married with two children.