Supervising a team of professionals throughout the US, Smith is integral in the development of advertising, marketing, promotional and sales programs for the company’s group and individual client sales efforts. Her expertise is in multi-faceted media distribution strategies, including negotiating and placing compelling messages in both traditional and digital advertising channels. Additionally, Smith also has start-up and transactional experiences, having started a Southern California business brokerage agency.
Prior to working with Trifecta Management Group, Smith was the Chief Operating Officer for Fresh Produce Sportswear, an independently owned and operated retail operation of three women’s clothing stores in Southern California.
Additionally, Smith was Vice President of Sales and Marketing, at GameWorks playing a key role in the sales and marketing efforts of the company. She managed a team of fourteen Sales and Marketing professionals around the country. Smith also acted as the official liaison for the company’s successful Ford Racing partnership, which included vehicle giveaways throughout the US.
Before working in the LBE industry, Smith managed client accounts in commercial advertising for the automotive industry. Smith drove revenue opportunities in her role as an account director from the development of initial concepts through production. Smith also acted as Vice President of Sales and Marketing for Romer Inc., where she managed a national sales force, negotiated contracts with Fortune 500 companies, implemented key strategic partnerships, and developed broad ongoing marketing campaigns.
Smith received her B.A. from the University of San Diego, and an M.S. from National University.