Our Industry Insights

Author: Kathy Phan

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How to Use Social Media Competitor Reports

You may have heard of Sprout Social, but if you haven’t, it’s a powerful tool for planning, evaluating, and improving your social media. You can publish & schedule posts, monitor engagement and analyze your results across several platforms including Facebook, Instagram, YouTube, LinkedIn, Pinterest and Twitter, from a single dashboard. Not only does Sprout Social save you time, but more importantly, it allows you to uncover trends and actionable insights to improve your social media strategy. One set of insight report that’s we’ve come to rely heavily on are the Competitors reports. These analyze your publishing and engagement efforts against your competitors to see how you stack up.

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What Is Email Automation and How to Use It

Email automation is a great way to send timely and relevant messages to your customers. In general, email automation consists of a series of pre-programmed emails that require a set of conditions that must be meant by the customer in order to trigger the email. Think of it as an easy way to automatically send the right message at the right time to the right person every time without having to send every individual email yourself. Have we piqued your interest? Keep reading to learn more about the benefits of utilizing email automation and how to incorporate into your business model!

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What Are Instagram Insights and How to Make Use of Them

Data is knowledge and knowledge is power! Data and analytics are helpful metrics that are useful in making inferences about your audience and gaining a better understanding of who they are and what they want. If your business is active on Instagram, you’ll want to make use and sense of the platform’s Instagram Insights in order to create an effective Instagram strategy.

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Google Ad Targeting Explained

Everyone is always talking about the power of Google Ads but it can be difficult to understand how it works when you’re not a digital advertising expert. The value of Google Advertising is directly related to the amount of information it has collected on users of its services. This information, otherwise referred to as “first-party” data, can then be used by advertisers to target the individuals it desires. To better explain this, let’s walk through the different targeting options and some examples of each.

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