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Our Industry Insights
Data is knowledge and knowledge is power! Data and analytics are helpful metrics that are useful in making inferences about your audience and gaining a better understanding of who they are and what they want. If your business is active on Instagram, you’ll want to make use and sense of the platform’s Instagram Insights in order to create an effective Instagram strategy.
Everyone is always talking about the power of Google Ads but it can be difficult to understand how it works when you’re not a digital advertising expert. The value of Google Advertising is directly related to the amount of information it has collected on users of its services. This information, otherwise referred to as “first-party” data, can then be used by advertisers to target the individuals it desires. To better explain this, let’s walk through the different targeting options and some examples of each.