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Overview | The Team | Press Room | Memberships & Affiliations
Select a name from the list below to read the full biography
PRINCIPALS/MANAGEMENT
SENIOR ASSOCIATES
818-879-7101
As a founding member of Trifecta Management Group, Ron Lam's primary responsibilities include strategy, concept development, brand management, marketing / group sales, and general management.
Ron is a seasoned entertainment/restaurant professional, who most recently led the GameWorks strategic direction as CEO/President. With over 16 years of industry experience, Ron has been credited with developing innovative retail entertainment concepts, successful restaurant and bar brands and marketing/entertainment programs - all with an eye towards creating exciting, captivating entertainment and dining destinations that appeal to a broad and diverse audience. These successful brands/programs include JAX Grill, Arena Sports Bar and Grill, GameDay@ GameWorks, Summer Fun Pass, Friday Night Live @ GameWorks and Rock 'N Raoke, an interactive entertainment program believed to be the first of its kind in its region.
During his tenure with GameWorks, Lam spearheaded the company's turnaround/growth plan, which resulted in a financially healthy entity (with a fixed cost reduction of over 30%) and ultimately in the proactive sale of the company in a competitive auction. During Ron's GameWorks tenure, the company expanded globally with four new domestic openings and three international franchise agreements.
Lam joined GameWorks as its COO and CFO in 1999, and was promoted to CEO/President in 2001. Prior to GameWorks, Ron served as Senior Vice President and CFO of Universal Studios Hollywood and CityWalk, a critically acclaimed "one of a kind" retail/entertainment destination. As a senior executive of MCA Inc. (Universal Studios) from 1989 to 1995, Lam headed up the Corporate Planning function where he was responsible for business planning activities company-wide for the $6 billion entertainment conglomerate and was involved in numerous business development efforts in film, television, music, recreation, publishing and retail. Lam also worked for Price Waterhouse Management Consulting as a senior consultant, working on projects in strategic planning, reengineering, reorganizations, distribution planning and other executive management services. Since 1999 Lam has served on the Board of Directors of CentroMart Inc.
Ron holds a Business Administration degree from California State University, Sacramento, and an MBA with honors from the University of Southern California. He is married with two children, residing in Simi Valley, California.
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